Privacy policy

This privacy policy explains how AGRSOFT LTD ("AGRSoft", "we", "us") collects and uses personal information when you visit agrsoft.co.uk, contact us or use our services. We are committed to handling your information lawfully, fairly and transparently under the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and the Privacy and Electronic Communications Regulations (PECR).

Who we are

AGRSOFT LTD is the data controller for personal information collected through this website. You can contact us about privacy at info@agrsoft.co.uk, by phone on 07775 983691, or by post at 14 Henshaw Road, Small Heath, Birmingham B10 0TB, United Kingdom.

Information we collect

• Enquiries: when you complete our contact form, email or call us, we collect your name, email address and, if you provide them, your phone number, business name, website and the details of your enquiry.
• Clients: if you become a client, we hold contact, billing and project information needed to deliver our services, and access details you choose to share with us for your website or accounts.
• Website analytics: with your consent, we use Google Analytics to understand how visitors use our site, such as pages viewed and approximate location. This data is aggregated and we do not use it to identify you.
• Technical data: our hosting provider automatically logs information such as IP address and browser type for security and to keep the site running.

How and why we use your information

• To reply to enquiries and provide quotes. Our lawful basis is your consent and our legitimate interest in responding to people who contact us.
• To deliver services under a contract with you, including project communication and invoicing. Our lawful basis is contract.
• To meet legal obligations, such as keeping accounting records. Our lawful basis is legal obligation.
• To improve our website using analytics, only where you have accepted analytics cookies. Our lawful basis is consent.
• To keep our website and systems secure. Our lawful basis is legitimate interest.

We do not sell your personal information, and we do not send marketing emails unless you have asked us to.

Who we share it with

We share information only with trusted providers who help us run our business, under contracts that require them to protect it. These include our website hosting provider, email and office software providers, Google (for analytics, where you consent, and maps when you choose to load them) and our accountants. We may also disclose information where required by law.

International transfers

Some of our providers, and members of our own team, may process information outside the UK. When this happens we make sure appropriate safeguards are in place, such as UK adequacy regulations, the UK International Data Transfer Agreement or the UK Addendum to the EU Standard Contractual Clauses.

How long we keep it

We keep enquiry information for up to two years if you do not become a client. Client records are kept for six years after our work ends, to meet accounting and legal requirements. Analytics data is kept for 14 months.

Your rights

Under UK data protection law you have the right to access the personal information we hold about you, to have it corrected or deleted, to restrict or object to how we use it, to data portability, and to withdraw consent at any time. To exercise any of these rights, email info@agrsoft.co.uk. We will respond within one month.

Cookies

We use essential storage to run the site and remember your cookie choice, and analytics cookies only with your consent. See our cookie policy for details. You can change your choice at any time using the cookie settings link in the footer.

Complaints

If you have a concern, please contact us first and we will do our best to resolve it. You also have the right to complain to the Information Commissioner's Office (ICO), the UK's data protection regulator, at ico.org.uk or on 0303 123 1113.

How we keep your information secure

We use appropriate technical and organisational measures to protect personal information, including encrypted connections (HTTPS) across the whole website, restricted administrator access, strong passwords with login protection, regular software updates and off-site backups. Only people who need your information to do their job can access it, and our suppliers are chosen for their security standards.

Children's privacy

Our website and services are aimed at businesses. We do not knowingly collect personal information from children under 13. If you believe a child has sent us personal information, please contact us and we will delete it.

Automated decisions and profiling

We do not make decisions about you based solely on automated processing, and we do not use your personal data for profiling that has legal or similarly significant effects.

Links to other websites

Our website links to other sites, such as our international site agrsoft.com, uptrendpos.com, Google Maps and social networks. This privacy policy does not cover those websites, so please read their own privacy notices when you visit them.

Your rights explained

• Access: you can ask for a copy of the personal data we hold about you.
• Rectification: you can ask us to correct inaccurate or incomplete information.
• Erasure: you can ask us to delete your personal data where there is no good reason for us to keep it.
• Restriction and objection: you can ask us to limit or stop certain processing, including any direct marketing.
• Portability: you can ask for information you provided to be sent to you or another organisation in a common format.
• Withdrawing consent: where we rely on consent, such as analytics cookies, you can withdraw it at any time.

The Information Commissioner's Office explains these rights in more detail.

Changes to this privacy policy

We may update this privacy policy from time to time, for example when we add new services or suppliers. The date at the top of this page shows when it was last changed, and significant changes will be highlighted on this page. This privacy policy was last reviewed in October 2026.